Let’s be real: too many of us are making financial decisions based on vibes, not value.
And while intuition has its place (especially as women and visionaries), when it comes to investing in real estate—emotion-led decisions can cost you equity, peace, and progress.
So let’s talk about what it really means to invest intentionally, and how to leave emotional decision-making at the closing table.
What Does Emotional Investing Look Like?
Emotional investing is when you:
- Fall in love with a property just because it’s cute (but the numbers don’t work).
- Say yes to a deal because you need a win, not because it’s solid.
- Over-improve a flip because you want it to “feel like home.”
- Stay in business with partners out of loyalty, not alignment.
- Avoid pulling the trigger on an opportunity because of fear or imposter syndrome.
Sound familiar? No shade—we’ve all been there. But if you’re ready to move from hobbyist to high-level, emotional investing has to go.
What Is Intentional Investing?
Intentional investing means:
- Having a clear investment strategy (cash flow? appreciation? tax benefits?).
- Using data and due diligence to make decisions.
- Knowing your numbers before you fall in love with the layout.
- Saying no to deals that don’t align with your long-term goals.
- Putting your money where your mission is, not just where your emotions are.
Intentional investing is values-aligned and vision-driven.
It doesn’t just ask “Do I want this?”—it asks “Does this move me toward what I said I wanted?”
How to Shift from Emotional to Intentional
Here’s how you start making the shift:
1. Set Clear Investment Goals
Are you trying to:
- Replace your 9–5 income?
- Build generational wealth?
- Buy and hold properties for long-term passive income?
Your goals should shape every deal you say yes (or no) to.
2. Know Your Buying Criteria
Have a personal “deal checklist”:
- Target location(s)
- Max rehab budget
- Minimum cash-on-cash return
- Ideal property type
If a deal doesn’t hit at least 80% of your list, it’s a no.
3. Run the Numbers Twice
Use calculators, spreadsheets, and trusted advisors—not just your gut.
If the math ain’t mathing, don’t make it make sense. Pass.
4. Take Your Time—but Set a Timer
Being intentional doesn’t mean moving slow; it means moving smart.
Give yourself a time limit to research, analyze, and make a decision. Don’t sit on the fence forever.
5. Build a Board of Advisors
Surround yourself with wise women and professionals who:
- Don’t hype you up, they check your blind spots
- Remind you of your strategy when your emotions flare
- Help you build, not break the bank
Final Word from Mom the Builder
Investing is not just a numbers game—it’s a character game.
When you choose to invest intentionally, you:
- Build trust with yourself.
- Protect your future.
- Steward your resources like a boss and a believer.
You don’t need to be perfect. You just need to pause long enough to ask:
“Is this a move based on power or pressure?”
Because you were born to build. Not just hustle.
Want to learn how to apply this practically?
Join me inside Intentional Investing—a half-day, high-impact training for women who are ready to build wealth on purpose and with purpose.
👉 [Link to Sign Up]
Because your legacy deserves more than a leap of faith. It deserves a plan.